With the recognition from Superbrands Angola, é-Kwanza confirms its place in the daily lives of Angolans. Developed by Pay4All, a non-banking financial institution licensed by the National Bank of Angola, with BAI as one of its main partners, the digital wallet allows sending money, paying bills, and making withdrawals without the need for a traditional bank account, just with a mobile number. Thousands of Angolan families and merchants have made É-kwanza an essential tool for their daily financial lives. #superbrandsangola2026... See MoreSee Less
Baby Center is among the recipients of the Superbrands Slovenia badge this year! 🎉🏆 The brand, which has been supporting parents and their young ones in the most important moments of growing up for many years, joined the elite company of the best brands in Slovenia. Iskrene čestitke in dobrodošli med najboljšimi, Baby Center Slovenija 💛 ... See MoreSee Less
The Himalayan Times speaks with Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum (BBF) and Chairman of Superbrands Bangladesh, about what defines a Superbrand, how brands are evaluated and what the initiative could mean for Nepal's evolving brand landscape.
Excerpts: For readers who may be hearing about Superbrands for the first time, what exactly is Superbrands and what does it represent globally? Superbrands is the world's largest independent brand arbiter. Established in the UK in 1992, it now operates in more than 90 countries and is one of the world's most respected brand recognition platforms. In each market, Superbrands identifies brands that have earned exceptional respect, trust and recognition. It also shares the stories and insights behind them so others can learn from what makes them exceptional. Recognition on its own is just a trophy; Superbrands was created to be more than that. What distinguishes a Superbrand from simply a successful, well-known or popular brand? Being well known is not the same as being trusted, and being popular is not the same as being enduring. Superbrands follows a rigorous process to identify the very best brands in a market. While a category may have several successful and well-known brands, typically only one, and in some cases two, receives Superbrands recognition. That selectivity reflects the high standard required to qualify as a Superbrand. How does a brand become a Superbrand? Could you explain the selection and evaluation process? Every brand goes through a four-step process. First, the local team shortlists brands based on its knowledge of the market. These are then evaluated by the independent Superbrands Council against five parameters: Brand Heritage, Relevance in Category, Perceived Quality, Perceived Performance and Top-of-Mind Awareness. The local and regional teams then identify the top brands in each category, with the final selection vetted by the global, regional and local teams. Importantly, brands cannot apply or nominate themselves, and no commercial discussion takes place before a brand has been selected. What is the role of the independent Superbrands Council, and why is it important to the credibility of the selection process? The independent Superbrands Council plays a critical role in the selection process. Its members apply the evaluation criteria while bringing deep, first-hand knowledge of their own market, industries and consumers. A framework can measure a brand against defined parameters, but experienced professionals provide the context needed to determine whether its performance is genuinely exceptional. The credibility of a Superbrands list therefore depends greatly on the credibility of its Council. This is why selecting Council members is one of the most important decisions we make when entering a new market, and Nepal will be no exception. Can Superbrands recognition simply be purchased? How do you distinguish between being selected and subsequently participating in the programme? It is a fair question and one I would rather answer directly. Selection always comes first. A brand must qualify through the process I have described before it is invited to participate. The Council does not know who may subsequently participate, and no commercial discussion takes place before selection. There is a licence fee to use the Superbrands seal, but that fee gives a brand the right to use a status it has already earned; it cannot buy or create that status. Ultimately, trust is one of the most powerful competitive advantages a brand can have - and it cannot be bought at any price. What does being recognised as a Superbrand actually mean for a company, and what value can the recognition bring to the brand, its customers and other stakeholders? In today's rapidly changing brand landscape, consumer trust is increasingly difficult to earn and has become a powerful competitive advantage. Superbrands recognition is reassessed every year; there is no lifetime membership. A brand must remain relevant, deliver on its promise and perform consistently to retain its status. For consumers, this reinforces confidence. For employees and shareholders, it reflects the continuing value of the brand. For the wider industry, it establishes a benchmark of excellence against which others can measure themselves. Why do you believe the time is right to introduce Superbrands to Nepal, and what potential do you see in the country's evolving brand landscape? I believe this is the right time. Nepal is going through significant transformation and has an increasingly young, digitally fluent population with higher expectations of the brands it chooses. At the same time, many Nepali businesses have built considerable brand equity over decades without being formally benchmarked, while a new generation of brands is beginning to look beyond Nepal's borders. An internationally recognised framework such as Superbrands can celebrate what has been achieved while encouraging Nepali brands to raise standards, strengthen trust and contribute positively to the country's economic progress. Nepal has established corporate brands as well as a new generation of entrepreneurial, digital and consumer brands. Can brands of different sizes and sectors potentially become Superbrands? Absolutely. Size is not the qualifier; consistency, relevance and trust are. Building a successful brand in the short term is one thing. Remaining relevant and delivering consistently year after year requires a different level of rigour. A focused brand in a specialised category can stand alongside a large corporate brand because each is assessed against the same parameters within its own category. Superbrands also recognises emerging digital and consumer brands, which are reshaping the branding landscape and offering valuable lessons for established organisations. How does Superbrands intend to build and share brand knowledge in Nepal? We intend to use print, digital, television and social media to capture and share the strategic thinking behind Nepal's leading brands. We will tell these stories through three lenses: the CEO, the CHRO and the CMO - how leadership sets direction, how people and culture sustain it, and how marketing translates it into something consumers experience. A Superbrand is not built by marketing alone. Sharing these perspectives can contribute valuable knowledge to Nepal's wider business and brand ecosystem, including organisations that may never be on the Superbrands list. As Superbrands begins its journey in Nepal, what would you like Nepal's business leaders and consumers to understand about what the Superbrands name ultimately stands for? Trust and the best of the best. Those are the two things I would like Nepal's business community and consumers to remember. It is difficult to become one of the best brands in a category; it is even harder to remain there year after year while staying relevant and consistently delivering on your promise. Brands recognised as Superbrands in Nepal will need to keep evolving, anticipating consumer needs and raising standards. In doing so, they can contribute to their own success and to the progress of Nepal's wider business landscape. ... See MoreSee Less
Continuing on branding culture with Bogdan Cherciu: 𝑾𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒃𝒓𝒂𝒏𝒅𝒊𝒏𝒈 𝒄𝒖𝒍𝒕𝒖𝒓𝒆? The strongest brands create experiences that feel familiar, regardless of who represents them or where people encounter them. That level of consistency doesn't happen by chance; it comes from a shared understanding of what the brand stands for across the entire organisation. That is exactly where, as Bogdan Cherciu explains, brand culture makes the difference: it connects employees, partners, and shared values behind one common promise. 💬 How do brands protect authenticity when trust is constantly being tested? That's where we're heading next. Powered by BDR Associates #SuperbrandsRomania#brandingculture #brand#values... See MoreSee Less
Superbrands, the globally recognised independent authority on branding, has formally launched Superbrands Nepal, marking a significant new chapter for Nepal’s business and branding landscape.
Recognized as Superbrands Angola, BantuBet Angola is one of the fastest-growing sports betting platforms in the country, betting heavily on a 100% digital experience and communication close to the young public. The distinction confirms that the Brand is already part of the sports vocabulary of Angolans. #superbrandsangola2026... See MoreSee Less
Today’s question with Raluca Michailov: 𝑾𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒃𝒓𝒂𝒏𝒅𝒊𝒏𝒈 𝒄𝒖𝒍𝒕𝒖𝒓𝒆? The culture behind a brand becomes visible long before people can define it. It can be seen in the way a brand communicates, behaves and builds relationships over time. Raluca Michailov reminds us that authenticity, respect and long-term thinking remain essential for brands that want to build lasting relationships with their audiences. 💬 Coming up: another voice on branding culture, this time from the FMCG world. Powered by BDR Associates #SuperbrandsRomania#brandingculture #branding#communication... See MoreSee Less
The conversation takes us to Corneliu Cojocaru: 𝑪𝒂𝒏 𝑨𝑰 𝒃𝒖𝒊𝒍𝒅 𝒃𝒓𝒂𝒏𝒅𝒔 𝒐𝒓 𝒐𝒏𝒍𝒚 𝒂𝒎𝒑𝒍𝒊𝒇𝒚 𝒕𝒉𝒆𝒎? The strongest brands are built on something technology can't replace: human judgment, emotional intelligence and the ability to create genuine connections. Rather than asking what AI can do on its own, Corneliu Cojocaru reframes the conversation around what only people can bring to branding. In his view, AI is a powerful strategic partner—but human creativity, intuition and leadership remain the foundation of every strong brand. 💬 There is more to explore. Follow our series as Honorary Council members share their perspectives on the future of branding. Powered by BDR Associates #SuperbrandsRomania#AItalks#creativity#leadership#branding... See MoreSee Less
⭐ Médis is a Superbrand! 💙🩺 Innovation, personalised care, and the constant commitment to health that simplifies access to well-being and protects what matters most, day after day. Discover the Excellence Brand that takes care of itself at all times and leads the future of medicine in Portugal. 👉 ... See MoreSee Less
Strategy Legacy! Meeting and Traveling with CEO Superbrands in Sydney. Một trải nghiệm tuyệt vời khi được gặp CEO Superbrands, nghe những câu chuyện cách vận hành một tổ chức giải thưởng quốc tế “ Siêu thương hiệu” trong 32 năm tại 90 quốc gia. Điều may mắn là được chính CEO Superbrands cho đi tham quan, trải nghiệm địa điểm, ẩm thực,… ở Sydney. Rất khát khao ứng dụng những trải nghiệm này giúp Doanh nghiệp Việt Nam tạo lợi thế cạnh tranh về thương hiệu trong và ngoài nước. ... See MoreSee Less
With decades of history in the national financial system, the Commercial and Industry Bank BCI Angola joins, for the first time, the group of distinguished brands such as Superbrands Angola. Over the years, BCI has been accompanying generations of families and companies in their financial decisions. This distinction arises at a time when the bank is strengthening its proximity to new audiences and sectors, maintaining trust as one of its main assets. #superbrandsangola2026... See MoreSee Less
CEO Interviews (Angola) Select Year ACADEMIA BAI Noelma VIegas d'Abreu (PCA) ACADEMIA BAI Noelma VIegas d'Abreu (PCA) ALIANÇA SEGUROS Antonio Henriques da Silva (PCE) ALIANÇA SEGUROS Antonio Henriqu...
The entry of ATLANTICO into the Superbrands Angola universe marks a new milestone in the brand's history. For the first time, distinguished with the Superbrands seal, the Bank sees recognized the trust it has earned among consumers and its consistent commitment to innovation, quality, and Excellence in the Angolan financial sector. #SuperbrandsAngola2026... See MoreSee Less
The question may not be good. Climate change is not a one-time event that ends, but a process that we have to adapt to. In Hungary, heatwaves, droughts, and extreme weather conditions are becoming more and more common, affecting the economy, energy production, and daily life. This marketing is not left untouched either. Consumers are increasingly expecting authentic sustainability efforts, while companies need to rethink their supply chains, communication, and products. The brands that will be successful in the future will probably not be those that talk the most about climate change, but those that adapt to it the best – and help their customers do so as well. ... See MoreSee Less
Integrity May 18, 2026 BNI distinguido como Superbrand Moçambique 2025-2026 integritymagazine.co.mz/arquivos/62639 Segundo o banco, este reconhecimento reflecte
For the first time distinguished as Superbrands Angola, Acelera Angola has been driving national entrepreneurship since 2017 through incubation programs, mentorship, and a coworking space in Luanda. More than supporting businesses, the Brand promotes connections between entrepreneurs, financial institutions, and investors, creating conditions for ideas to turn into sustainable companies. A discreet but decisive contribution to strengthening the entrepreneurial ecosystem and diversifying the Angolan economy. #superbrandsangola2026... See MoreSee Less
This quote was delivered at the SEO Week 2026 conference in April 2026, where Wil Reynolds, founder of Seer Interactive, spoke about how artificial intelligence is changing marketing. The idea is particularly important for the audience of Superbrands. Today, a brand can easily gain reach: with algorithms, AI tools, and ads, anyone can become visible. The real question, however, is not how many people meet the brand, but what they think about it. The strongest brands don't just collect clicks. They represent a consistent experience, quality, and values that build trust. Visibility can attract attention, but credibility is what creates long-term customers, recommendations, and brand loyalty. The goal of good marketing is therefore not to be noticed - but to be remembered, believed in, and ultimately chosen. ... See MoreSee Less
The Superbrands seal is not awarded by chance. Behind this distinction, there is a rigorous process that evaluates hundreds of Brands every year. Swipe and discover how Superbrands Angola are selected. ... See MoreSee Less
We asked Ruxandra Bandila: 𝑾𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕𝒊𝒂𝒕𝒆 𝒃𝒓𝒂𝒏𝒅𝒔 𝒊𝒏 𝒂𝒏 𝑨𝑰 𝒘𝒐𝒓𝒍𝒅? The AI conversation often focuses on what's changing. But Ruxandra Bandila invites us to look at what should remain constant. After all, brands aren't remembered for changing the fastest, but for staying true to what made them meaningful in the first place. Because technology may evolve, but culture, trust and purpose remain at the heart of every strong brand. 💬 Coming back to branding culture, let’s see a new perspective. Powered by BDR Associates #SuperbrandsRomania#HonoraryCouncil#AI#brandculture#trust#differentiation... See MoreSee Less
NMB is a Superbrand 🎖 We're proud to announce that NMB has officially been recognised as a Superbrand in East Africa for 2026 to 2028 - an honour awarded to brands that are trusted by consumers and businesses across the region. #Superbrands#Brandleadership#AfricaRising#eastafrica NMB Bank Plc ... See MoreSee Less
Today’s topic with Bogdan George Carpov: 𝑰𝒏 𝒕𝒉𝒆 𝒂𝒈𝒆 𝒐𝒇 𝑨𝑰, 𝒘𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒆𝒇𝒊𝒏𝒆 𝒕𝒓𝒖𝒆 𝒃𝒓𝒂𝒏𝒅 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏? AI may change the way brands communicate, but it doesn't change what people expect from them. In the end, reputation is shaped by innovation, and also by the value brands consistently deliver. George Carpov brought another important perspective to the conversation. Beyond products and campaigns, he highlights that lasting reputation is built on consistently delivering value, guided by purpose and a genuine understanding of people's needs. 💬 What comes after reputation? Let's explore next what will truly differentiate brands in an AI world.
Generali Insurance Company is the recipient of the Superbrands title in Slovenia!!! It is one of the most consistent brands in Elta's club of the best brands in Slovenia, having first received the Superbrands Slovenia title in 2018 and remaining among the most recognisable brands ever since.
Sincere congratulations and welcome back among the best, Generali Insurance Company! ... See MoreSee Less
The recognition was awarded based on the evaluation of an expert council and consumer research, and covers brands that stand out for their quality, reputation and market recognition.
Barcaffè has earned Superbrands Croatia 2026 status, a recognition awarded to brands with strong market presence, reliability and long-term consumer trust.
The decision to award the status is based on the evaluation of an independent expert council and the results of research conducted among consumers. Quality, reputation, recognition and the brand’s ability to offer value within its category that distinguishes it from competitors are taken into consideration.
The recognition comes after more than five decades of Barcaffè’s presence in the regional market. The brand was founded in 1970, and its current portfolio includes more than 40 products, including ground coffee, coffee beans, espresso and instant coffee, cappuccino beverages, capsules, products for consumption outside the home and solutions for the hospitality sector.
“Superbrands Croatia recognition represents a valuable confirmation for us of the trust that Barcaffè has been building with its consumers in Croatia for decades. We are particularly proud that the quality, consistency and values we nurture have been recognized, as well as our ability to develop alongside new generations of coffee lovers. This recognition is also an incentive for us to continue creating quality products and experiences that make the everyday ritual of drinking coffee special,” said Tihana Vujčić, Marketing and Development Director of Barcaffè at Atlantic Grupa.
In recent years, the brand has accompanied the development of its portfolio with investments in product traceability and more sustainable packaging. Barcaffè is among the first brands in the regional coffee industry to introduce blockchain technology, allowing consumers to trace the origin of products from plantation to cup.
Part of its activities is also focused on developing the barista scene. Education, collaborations with baristas and professionals, and the regional Barcaffè Barista Cup competition are used for knowledge exchange and raising coffee preparation standards in Croatia and other markets in the region.
Superbrands Croatia 2026 status confirms the position that Barcaffè has built by combining its long-standing presence, product development and adaptation to changes in consumer habits. ... See MoreSee Less
Here’s Manuela Necula's perspective on: What will differentiate brands in an AI world? Few industries are changing as rapidly as communication. As AI becomes part of the creative process, the challenge is no longer producing more content, but creating work that remains relevant, meaningful and unmistakably human. That's why we asked Manuela Necula, whose work sits at the intersection of creativity, content production, and business transformation, where AI is already helping amplify ideas without replacing the human thinking behind them. 💬 Differentiation is only the beginning. Next, we're exploring what defines true brand reputation. Powered by BDR Associates #SuperbrandsRomania#HonoraryCouncil#AI#communicationsindustry#businesstransformation... See MoreSee Less
Behind every distinguished brand there is rigorous work, led by professionals who put their experience and knowledge at the service of Excellence. We thank the members of the Council for their valuable contribution to this edition. #SuperbrandsAngola#conselhoquefazadiferença... See MoreSee Less
Transtrailers is a Superbrand 🎖 We're proud to announce that Transtrailers has officially been recognised as a Superbrand in East Africa for 2026 to 2028 - an honour awarded to brands that are trusted by consumers and businesses across the region. #Superbrands#Brandleadership#AfricaRising#eastafrica... See MoreSee Less
Let’s talk with Simona Panait about: 𝑰𝒏 𝒕𝒉𝒆 𝒂𝒈𝒆 𝒐𝒇 𝑨𝑰, 𝒘𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒆𝒇𝒊𝒏𝒆 𝒕𝒓𝒖𝒆 𝒃𝒓𝒂𝒏𝒅 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏? Consumers may embrace technology, but they continue to trust brands that feel human. Reflecting on today's AI landscape, Simona Panait shared with us that in consumer technology, innovation is expected. What truly differentiates brands is not how quickly they adopt AI, but how they use it to strengthen the relationship with the people behind every interaction. 💬 If trust remains constant, what will truly set brands apart in an AI world? That's where our next conversation begins. Powered by BDR Associates #SuperbrandsRomania#HonoraryCouncil#insights#AI#brandreputation#humanconnections#technology... See MoreSee Less
The Superbrands Angola Gala provided a moment of sharing between photographer José Silva Pinto (Tonspi) and Pedro Diogo Vaz, Country Manager of Superbrands Angola and Portugal. Throughout this interview, Tonspi revisited his journey, shared the experience built over decades, and presented his vision for his most recent project, dedicated to revealing Angola from an aerial perspective. More than a conversation about photography, this was a moment of reflection on the importance of experience, the ability to reinvent, and the will to continue creating values that inspire the Brands of Tomorrow and help build a lasting legacy. #SuperbrandsAngola#MarcasDoAmanhã... See MoreSee Less
When evaluating the 2026 Superbrands awardees, György Becker noted: Hungarian brands rarely dare to innovate. The founder of Becker Bear Consulting emphasises that brand building cannot be just a mechanical, data-driven process. Although it may seem safe, it is worth stepping out of this comfort zone for a unique and truly remarkable appearance. Instead of just trying to copy foreign good practices, it's time for bolder, more unconventional, and more daring solutions. ... See MoreSee Less
⭐ Locarent is a Superbrand! 🚗⚡ Innovation, smart mobility, and the constant commitment to sustainability that drives your path and simplifies your daily life, kilometre after kilometre. Discover the Brand of Excellence that accelerates the future on wheels and guarantees the peace of mind and safety of those who matter most. 👉 ... See MoreSee Less
A question for Bogdan Santea: 𝑾𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒃𝒓𝒂𝒏𝒅𝒊𝒏𝒈 𝒄𝒖𝒍𝒕𝒖𝒓𝒆? Visibility can happen overnight, but building a branding culture that people genuinely believe in takes much longer. After seeing countless brands, campaigns, and communication strategies over the years, one thing has become clear to Bogdan: brands that invest in culture build something campaigns alone never can. 💬 Stay tuned! Next topic is about brand reputation in the age of AI. Powered by BDR Associates #SuperbrandsRomania#HonoraryCouncil#insights#brandingculture#commuinicationstrategies#trust#Brands... See MoreSee Less
We are excited to announce the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐑𝐨𝐦𝐚𝐧𝐢𝐚 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 2026–2027 𝐄𝐝𝐢𝐭𝐢𝐨𝐧, “𝐓𝐡𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐠𝐚𝐜𝐲” 🏆 Following one of Romania's most extensive brand evaluation processes, conducted together with Ipsos Romania, the research provides a valuable benchmark for understanding what drives brand relevance, trust and long-term success in today's increasingly competitive market. This edition brought together the evaluation of over 1,900 Consumer brands and over 800 Business brands. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 🇷🇴 Local brands strengthen their presence in the Consumer research: seven Made in Romania brands are among the first 20. 💡 Services and technology consolidate their relevance: 16 of the first 20 Consumer brands operate in Retail, Mobility, Services, Technology or Oil & Gas. 📊 Business Superbrands reflects the diversity of the local market: the 40 highest-rated brands come from 20 different categories, while innovation was included among the evaluation criteria for the first time in the Romanian programme. 📈 76% of Romanians expect brands to innovate, while 75% would choose an innovative brand over a familiar one at the same price. Check out the link in the first comment to discover more information. Powered by BDR Associates @followers #SuperbrandsRomania#Ipsos#marketresearch#results#insights... See MoreSee Less
Mobility means having the right vehicle at the right time - with reliability, flexibility and service designed to the needs of every trip. We proudly present CARWIZ rent a car Croatia as a new member of the Superbrands Croatia family 2026. Through a network of seven branches in Zagreb, Rijeka, Split and Dubrovnik, CARWIZ offers vehicles of all categories and flexible rental models for private and business users. Trusted by more than 100,000 users since 2022. The year confirms the quality of the brand, which from now on, proudly wears the Superbrands Croatia 2026 Award Seal. Welcome to the family of exceptional brands. #superbrandscroatia#Superbrands2026#carwiz#croatiaschoice... See MoreSee Less
The Gala is much more than just the stage. It's in the reunions, conversations, new connections, and spontaneous moments that the Superbrands experience is also built. We share some of the moments that were part of the 13th edition.
ISQ has just inaugurated its new Library, a space based on circular economy and collaboration, where Brand employees can donate, exchange and discover new books. The initiative aims to promote well-being and continuous learning, and it had an excellent sponsor: journalist and writer José Rodrigues dos Santos, who shared his vision on the impact of reading on personal and organisational development. ... See MoreSee Less
They are here too - among the recipients of the Superbrands Slovenia 2026 award! 👏🏆
We are happy to welcome OTP Bank as a Superbrand.
With modern financial solutions, they effectively respond to the needs of Slovenian users and represent a reliable financial partner for both individuals and companies.
Today’s topic with Marius Adrian Adam: 𝑪𝒂𝒏 𝑨𝑰 𝒃𝒖𝒊𝒍𝒅 𝒃𝒓𝒂𝒏𝒅𝒔 𝒐𝒓 𝒐𝒏𝒍𝒚 𝒂𝒎𝒑𝒍𝒊𝒇𝒚 𝒕𝒉𝒆𝒎? It's one of the biggest debates in branding today. And in hospitality, every customer interaction has the power to shape a brand. Adrian Adam, whose work has focused on building luxury hospitality brands in an industry where memorable experiences begin and end with people, shared with us his thoughts based on his experience. 💬 𝐂𝐨𝐦𝐢𝐧𝐠 𝐧𝐞𝐱𝐭: one of the most important questions for brands in an AI world. Powered by BDR Associates #SuperbrandsRomania#HonoraryCouncil#insights#AI#brandbuilding#hospitality... See MoreSee Less
The 13th edition of Superbrands Angola distinguished Brands that continue to assert their relevance in the market and gain consumers' trust. In this highlight, we bring together Carrinho Indústria, BB Eskebra, Tio Lucas, Casanova - Home & Office and Banco Sol, recognised as Superbrands Gerais, and MULTICAIXA, distinguished in the Superbrands Corporate category. Get to know the Brands that were in the spotlight this edition and discover a little more about the journey that led them to be part of the Superbrands universe. #SuperbrandsAngola#marcasdoamanha... See MoreSee Less
Big news at Superbrands! 🤝 We are very pleased to announce that our partners have expanded to become a big player in the Slovak media market.
Cooperation with the publishing house News and Media Holding, and specifically with the best-selling Slovak newspaper Nový Zas, means a major expansion of our media reach. 📰 ... See MoreSee Less
Talking with 𝐌𝐢𝐡𝐚𝐞𝐥𝐚 𝐃𝐫𝐚𝐠𝐡𝐢𝐜𝐢: 𝑰𝒏 𝒕𝒉𝒆 𝒂𝒈𝒆 𝒐𝒇 𝑨𝑰, 𝒘𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒆𝒇𝒊𝒏𝒆 𝒕𝒓𝒖𝒆 𝒃𝒓𝒂𝒏𝒅 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏? As brands automate more interactions than ever before, reputation is no longer shaped only by what brands say, but by what people experience. For Mihaela, who is responsible for communicating with brands that consumers have trusted for decades, this isn't just a theoretical question—it's part of the everyday challenge of keeping reputation relevant in a changing world. 💬 More Superbrands Romania Honorary Council insights are coming.
We are pleased to announce that Kim Paradise has attained Superbrands status for 2026.
Kim Paradise is Singapore’s largest home-meal Tingkat delivery service, rooted in over a decade of history and expertise in food catering. Now operating as part of Neo Group Ltd., the company serves over 6,000 customers daily with fresh, halal-certified home-cooked meals. Committed to supporting a healthier lifestyle, Kim Paradise prepares its extensive rotating menus with less salt, less oil, and no added MSG, positioning itself as a reliable and convenient dining choice for busy households and corporate clients across Singapore.
We are pleased to announce that Kinderland Singapore has attained Superbrands status for 2026.
Established in 1978, Kinderland is a pioneer in Singapore’s early childhood education sector, offering quality infant care and bilingual preschool programs. A member of the Crestar Education Group, the brand is widely recognised for its unique music-infused curriculum, which integrates instrumental training and rhythm exercises to support early cognitive and language development. With an extensive regional network of centres across Asia, Kinderland focuses on blending global educational practices with core character values to prepare young children for formal schooling.
We are pleased to announce that VitaHealth Singapore has attained Superbrands status for 2026. With a heritage dating back to 1947, VitaHealth has evolved from its origins as a retail pharmacy into a leading regional health supplement brand. The company offers a comprehensive range of vitamins and nutritional supplements designed to support various life stages and health needs. By combining scientific research with high-quality ingredients, VitaHealth remains committed to its mission of empowering consumers to lead healthier lives through accessible and effective nutritional solutions.
⭐ KPMG is a Superbrand! 💼🚀 Innovation, excellence, and the constant commitment to the transformation that drives business growth and shapes the future of the market, day after day. Discover the Brand of Excellence that inspires trust, leads with purpose, and protects the success of those who matter most. 👉 ... See MoreSee Less
Pokloni ljepši dan - šalicu po šalicu. ☕ Barcaffè od sada svoju prepoznatljivu priču o okusu, kvaliteti i zajedničkim trenucima zaokružuje i priznanjem Superbrands Croatia 2026. Jer najbolji dani često počinju dobrom kavom, a najsnažniji brendovi ostaju dio naše svakodnevice. Čestitamo Barcaffèu na zasluženom priznanju i želimo mu dobrodošlicu u obitelj Superbrands! #superbrandscroatia#Superbrands2026#barcaffe#pokloniljepsidan#croatiaschoice... See MoreSee Less
The 13th Superbrands Angola Gala was in the main social media outlets, reinforcing the relevance of the initiative, and increasing the visibility of the distinguished Brands.
Over the past few weeks, newspapers, television, radio, and digital platforms highlighted the stories, protagonists, and moments that marked this celebration of Excellence.
Growth hacking is a growth mindset that aims to quickly and cost-effectively acquire new customers while continuously improving existing processes. The method combines marketing, data analysis, product development, and technology tools. The essence of growth hacking is experimentation: the team tests multiple ideas at once, measures the results, and then scales the most effective solutions. This can include a new registration process, a referral program, a creative social media campaign, or an automated email series. ... See MoreSee Less
𝐎𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 𝐢𝐬 𝐜𝐞𝐫𝐭𝐚𝐢𝐧: Branding has never changed faster than it does today. AI, authenticity, trust, reputation, misinformation... every day brings new questions and new challenges for brands. That's why we invited the members of the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐑𝐨𝐦𝐚𝐧𝐢𝐚 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥 to share their thoughts on some of today's most relevant topics in branding. Here are the questions we asked: ▪️What is the importance of branding culture? ▪️In the age of AI, what will define true brand reputation? ▪️Can AI build brands or only amplify them? ▪️What will differentiate brands in an AI-driven world? ▪️How can brands stay relevant and authentic in the era of fake news and deepfakes? 💬 The questions matter, but their experience makes the difference. Let’s find out. 𝐈𝐟 𝐲𝐨𝐮 𝐡𝐚𝐝 𝐨𝐧𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥 𝐦𝐞𝐦𝐛𝐞𝐫𝐬, 𝐰𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞? Powered by BDR Associates @followers #SuperbrandsRomania#HonoraryCouncil#branding#leadership#Marketing#AITools... See MoreSee Less
🤩 Counting down - three months till the Superbrands Slovenia gala event in October 2026! To make everyone wait for this prestigious evening of networking and celebrating our hard work easier, we are sharing with you some more interesting highlights from last year. ✨ ... See MoreSee Less
🚨 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐍𝐞𝐰𝐬: we have the results! And while the wait may be over, the journey isn’t. The Superbrands Consumer and Business research is finalised, and we now know which brands have become eligible for the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐑𝐨𝐦𝐚𝐧𝐢𝐚 2026-2027 distinction. The research conducted by our partner Ipsos Romania reveals significant shifts across the market: changing consumer expectations, evolving business category dynamics, and more. Before going public, the research results will be shared and discussed with all the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐑𝐨𝐦𝐚𝐧𝐢𝐚 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥 members, in a dedicated session. Brands of Romania, get ready! Powered by BDR Associates @followers #SuperbrandsRomania#Ipsos#marketresearch#results#brands#consumer#business... See MoreSee Less
Great Brands Don’t Just Compete. They Lead. With Superbrands recognition, position your brand among the most trusted names in the market. Build Prestige. Gain Trust. Multiply Your Brand Impact. Superbrands Malaysia - Rasmi Superbrands Limited ... See MoreSee Less
📧 Is it still worth sending newsletters in 2026? The answer: yes, but not like in the past. While social media algorithms are constantly changing, email remains one of the best cost-effective marketing channels. According to international research, it generates an average of **$36-42 revenue per dollar spent**, especially when newsletters are personalised and automated. The key to success, however, is no longer mass sending. A well-structured database, relevant content, automated messages, and mobile-optimised presentation count for much more than the frequency of the emails. A good newsletter today is not an ad newsletter, but valuable content that builds relationships between the brand and the customer. ... See MoreSee Less
Agroz awarded Superbrands 2026 title Agroz has been awarded the Superbrands 2026 title!
The Superbrands Award is awarded to organisations that demonstrate exceptional quality, reliability, brand distinction, and consumer trust.
Agroz is also recognised as the first Southeast Asian AgTech company to successfully complete an Initial Public Offering (IPO) on Nasdaq, trading under the ticker symbol AGRZ.
"Receiving the Superbrands Award is a significant milestone for Agroz Inc. and a testament to the hard work and dedication of our entire team," said Gerard Lim, Chief Executive Officer of Agroz Inc. "This achievement reflects the trust our customers, partners, investors, and stakeholders place in us, and it motivates us to continue advancing the agricultural industry through innovation, AI-Farming, and impactful solutions."
⭐ Izidoro is a Superbrand! 🌟🍖 Quality, trust and a passion for creating tasty moments that fuel the future and protect our health, day after day. Discover the Brand of Excellence that is present at the most important moments and takes care of the well-being of the whole family. 👉 ... See MoreSee Less
Not all recognition is measured by the market. Some are measured by the impact they have on people. It was in this spirit that Fundação Cuerama received the Superbrands Solidária award, a recognition for its commitment to social causes and the work it does in Angola. Congratulations on this achievement.
👂 What is social listening? Social listening (social media monitoring) is a method in which a company continuously analyses what is said about it, its competitors, or a particular topic on the Internet. He not only watches Facebook, Instagram or TikTok posts, but also forums, blogs, news portals and public comments. This method can be measured, for example: • the number of brand mentions, • the ratio of positive, neutral and negative opinions, • the echo of the campaigns, • changes in consumer demands, • judging by your competitors, • the most frequently asked problems and questions. Social listening shows not only what consumers are saying but also why they are saying it. This can help develop new products, fine-tune communication, recognise crisis situations early, and identify trends. In short: it provides data on how the brand is viewed by those who matter most - the customers. ... See MoreSee Less
In many states, the summer holidays start. 🚗 For millions of people, this means: pack your suitcases, get in the car and go on vacation. To make the trip as relaxed as possible, many are planning their route digitally today - including a refuel or charging stop. With the Aral gas station finder, our Superbrand ARAL offers a practical service that quickly leads to the next gas station or charging option. An example of how mobility is evolving and digital services are making everyday travel easier. Go to the gas station finder here: mein.aral.de/tankstellenfinder/ Because strong brands accompany their customers not only to the destination, but also on the way there. We wish you a safe trip and a relaxing summer! ☀️ ... See MoreSee Less
Innovation, green energy, and a constant commitment to sustainability that drives the future and cares for the planet, day after day. Discover the Brand of Excellence that lights up our lives and protects the well-being of those who matter most. 👉 ... See MoreSee Less
Eurovilla is the recipient of the Superbrands Croatia title for the second year in a row!
This recognition is awarded for more than two decades of successful business, continuous development and trust that Eurovilla has built among clients in the Croatian real estate market.
From a specialised luxury real estate agency to one of the leading brands in the industry, Eurovilla connects people, real estate and investment opportunities across Croatia. They offer expertise, transparency and an individual approach to each client. Read more about Eurovilla and the award of Superbrands Croatia in the promotional article for 24h and in the profile description:
Behind every issue is an Organization that shares one mission: to value the Brands that make a difference in the market. Please also extend gratitude to the partners, the Brands, and all project stakeholders. This celebration is yours too #SuperbrandsAngola#MarcasDoAmanhã... See MoreSee Less
More than a picture, a cover is a way to tell a story. At Superbrands, each Brand is invited to create an exclusive cover, reflecting its identity, creativity and the message it intends to convey. This year, Casa dos Frescos won jury recognition and was distinguished with the award of Best Cover of Superbrands Angola 2026. Congratulations on this achievement. #SuperbrandsAngola#MarcasDoAmanhã... See MoreSee Less
Building a brand is one challenge. Protecting its relevance over time is another. Alexandra Andrei Teodorescu has worked across both sides of this equation, leading marketing, communication, reputation management, and corporate affairs initiatives in highly competitive environments. Her experience spans brand strategy, reputation management, crisis communication, and organisational leadership, with a strong focus on how trust, consistency, and responsible innovation contribute to long-term brand value. As part of the Superbrands Romania 2026–2027 Honorary Council, Alexandra brings valuable insight into how brands align business strategy, communication, and reputation. Welcome to the Council, Alexandra! 👏 Powered by BDR Associates #SuperbrandsRomania#HonoraryCouncil#brandstrategy#reputation#leadership... See MoreSee Less
Relevance is easy to discuss and much harder to build consistently over time. It’s a principle that has shaped Irina Ciocan Stanescu’s professional journey, from joining GRF+ as an intern to becoming the CEO of one of Romania’s leading communication consultancies. Her work has focused on helping brands remain meaningful as markets, technologies, and expectations continue to evolve. That experience brings a valuable perspective on how brands create relevance through strategic communication, adaptability, and a clear long-term vision. Happy to welcome you, Irina, to this year’s edition! 👏 Powered by BDR Associates #SuperbrandsRomania#HonoraryCouncil#Communication#Leadership#BrandBuilding... See MoreSee Less
Every issue brings new names, new stories, and new paths to success. This year, the Superbrands family is expanding with new Brands that have earned consumer trust and stood out in the market. Today, we welcome the new Superbrands Angola 2026. #SuperbrandsAngola#MarcasDoAmanhã Acelera Angola ATLANTICO BCI Angola BantuBet Angola Edições de Angola MULTICAIXA ITGest Angola CFAO Mobility Angola, S.A. ... See MoreSee Less
A great night with two great hosts. Nuno Baio and Eliane Silva gave voice to the 13th edition of Superbrands Angola. A celebration that brought together Brands, leaders and partners at one of the most important moments of the year for Superbrands.
For a long time, clicks, appearances and reach were the most important metrics in digital marketing. Today, however, more and more experts believe that they themselves do not know whether a campaign was really successful. This is where >>attention marketing<< originates from, i.e. the approach of attention-based marketing.
The point of attention marketing is that it is not examining how many people saw an advertisement, but how many people actually paid attention to it. An advertisement will appear in vain on the screens of hundreds of thousands of people if the majority scrolls on it within a few seconds. This approach is becoming increasingly important in the world of social media, video platforms and digital advertising, where there is a constant competition for user attention. For this reason, marketers are increasingly paying attention to metrics such as video viewing time, visibility, real viewing time or active interactions. At the same time, attention marketing is not just about metrics. It transforms creative design, too. It gets more emphasis on: 👀 the first few seconds, 📖 the storytelling, 🎨 the visual elements to remember, 💬 communication that builds on emotions, 🤝 and authentic, human content. This is especially good news for small businesses. The winner is not necessarily the one who spends the most on advertising, but the one who can really capture the attention of the audience. The most important message of attention marketing is simple: successful campaigns are now worth evaluating not only based on reach, but also based on how much real attention they were able to generate. In the digital noise, attention has become one of the most valuable resources. ... See MoreSee Less
Classic meets pop: When the classic open air from the 9th to 14th July 2026, the Berlin Gendarmenmarkt will be transformed into one of the most beautiful concert stages in Europe, and a name must not be missing: David Garrett. 🎻 On the 12th of July, our superbrands personality presents his current Millennium Symphony program. With his virtuoso violin interpretations and unique blend of classical and pop, David Garrett has been delighting international audiences for more than three decades. He is one of the most successful crossover artists of our time. 🎶 His current album, "Millennium Symphony", reinterprets the greatest hits of the past 25 years and shows once again how musical tradition and modern sounds merge into an extraordinary concert experience. We wish all guests and David Garrett an unforgettable evening at the Classic Open Air Berlin! 🙌 Get your tickets here: www.myticket.de/de/classic-open-air-berlin-tickets... See MoreSee Less
Trust is built through every interaction people have with a brand. This idea has shaped much of Georgiana Miron’s approach to marketing, communication, and customer experience, placing the relationship between brands and consumers at the centre of strategic decision-making. Today, she leads Groupama’s Marketing, Communication and Customer Services Division, bringing together brand strategy, customer experience, and service excellence. Her contribution to the Superbrands Romania 2026–2027 Honorary Council reinforces an essential perspective: strong brands are built not only through visibility but through the experiences they consistently deliver. Welcome on board, Georgiana! 👏 Powered by BDR Associates @followers #SuperbrandsRomania#HonoraryCouncil#CustomerExperience#Marketing#BrandBuilding... See MoreSee Less
Building a brand and growing a brand are rarely the same challenge. Diana Mihai has worked on both sides of that equation throughout her career. Her experience spans global, regional, and local marketing roles, contributing to the development of established brands, the launch of new ones, and entrepreneurial initiatives alike. Along the way, she has gained a deep understanding of what helps brands stay relevant in changing markets and consumer contexts. Within the Superbrands Romania 2026–2027 Honorary Council, Diana brings valuable expertise in how brands evolve, adapt, and create long-term relevance. Welcome to the Honorary Council, Diana! 👏 Powered by BDR Associates @followers #SuperbrandsRomania#HonoraryCouncil#marketing#BrandBuilding... See MoreSee Less
Each edition of Superbrands is made up of stages, people and moments that help you understand the value of Brands in the market. From the Brand Study to the work of the Council, from programs to initiatives that gave a voice to the Brands, every step has contributed to this moment. Today, we gather to celebrate those who continue to inspire, innovate, and make an impact. And because the great moments deserve to be relived, be sure to follow the broadcast of the Gala Superbrands 2026 next Friday, at 9 PM at TPA. #SuperbrandsAngola#MarcasDoAmanhã... See MoreSee Less
We are revealing the trio of our "cleanest" recipients of the Superbrands Slovenia 2026 badge! 👇 👕 Persil 🌸 Silan 🫧 Perwoll These are the three brands, that for many years have been designing and setting a high level of standards of quality and innovation in the field of care and washing of our laundry. ✨ They set high standards also in the field of branding, which proves the flattering title they share this year: they became Superbrands Slovenia 2026! 🏆 At the same time they prove that there is no competition within Superbrands Slovenia - regardless of which industry the brand comes from, it is subjected to the same criteria as their competitors, cobrands or other brands. Welcome to the best! ... See MoreSee Less
⭐ ISQ is a Superbrand! 🔬⚙️ Innovation, safety, and a constant commitment to technical excellence drive industry, sustainability, and progress, day after day. Discover the Brand of Excellence that guarantees the reliability of the future and takes care of the development of those who matter most. 👉 ... See MoreSee Less
In technology, innovation never stands still. The real challenge is turning it into something people understand, value, and choose over time. For Simona Panait, this means connecting innovation with everyday consumer experiences through marketing, communication, and brand strategy, helping new technologies become part of people's lives. Few industries move as fast as technology. Simona brings to the Superbrands Romania 2026-2027 Honorary Council a strong understanding of what helps innovation remain relevant long after the launch moment has passed. Glad to have you with us on this edition, Simona! 👏 Powered by BDR Associates #SuperbrandsRomania#HonoraryCouncil#Marketing#Innovation#BrandBuilding... See MoreSee Less
Superbrands East Africa was proud to partner with Women in Marketing Africa for their Real Talk Debate series in Nairobi 🇰🇪 on June 11th! The topic: Are global brands truly committed to authentic African representation? 🌍 It is a question that sits close to our work. Superbrands exists to recognise the brands that earn genuine trust - and trust is built when a brand understands and reflects the people it serves, rather than simply marketing to them. The strongest brands are not simply seen in Africa. They are built with it. A candid and colourful discussion among senior marketing and brand leaders, many thanks to the speakers who participated, and all who attended. #Superbrands#WIMAFRICA#realtalkdebate#BrandBuilding#africanfashion... See MoreSee Less
With the recognition from Superbrands Angola, é-Kwanza confirms its place in the daily lives of Angolans.
Developed by Pay4All, a non-banking financial institution licensed by the National Bank of Angola, with BAI as one of its main partners, the digital wallet allows sending money, paying bills, and making withdrawals without the need for a traditional bank account, just with a mobile number.
Thousands of Angolan families and merchants have made É-kwanza an essential tool for their daily financial lives.
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Baby Center is among the recipients of the Superbrands Slovenia badge this year! 🎉🏆
The brand, which has been supporting parents and their young ones in the most important moments of growing up for many years, joined the elite company of the best brands in Slovenia.
Iskrene čestitke in dobrodošli med najboljšimi, Baby Center Slovenija 💛 ... See MoreSee Less
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Superbrands begins its journey in Nepal!
The Himalayan Times speaks with Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum (BBF) and Chairman of Superbrands Bangladesh, about what defines a Superbrand, how brands are evaluated and what the initiative could mean for Nepal's evolving brand landscape.
Excerpts: For readers who may be hearing about Superbrands for the first time, what exactly is Superbrands and what does it represent globally? Superbrands is the world's largest independent brand arbiter. Established in the UK in 1992, it now operates in more than 90 countries and is one of the world's most respected brand recognition platforms. In each market, Superbrands identifies brands that have earned exceptional respect, trust and recognition. It also shares the stories and insights behind them so others can learn from what makes them exceptional. Recognition on its own is just a trophy; Superbrands was created to be more than that. What distinguishes a Superbrand from simply a successful, well-known or popular brand? Being well known is not the same as being trusted, and being popular is not the same as being enduring. Superbrands follows a rigorous process to identify the very best brands in a market. While a category may have several successful and well-known brands, typically only one, and in some cases two, receives Superbrands recognition. That selectivity reflects the high standard required to qualify as a Superbrand. How does a brand become a Superbrand? Could you explain the selection and evaluation process? Every brand goes through a four-step process. First, the local team shortlists brands based on its knowledge of the market. These are then evaluated by the independent Superbrands Council against five parameters: Brand Heritage, Relevance in Category, Perceived Quality, Perceived Performance and Top-of-Mind Awareness. The local and regional teams then identify the top brands in each category, with the final selection vetted by the global, regional and local teams. Importantly, brands cannot apply or nominate themselves, and no commercial discussion takes place before a brand has been selected. What is the role of the independent Superbrands Council, and why is it important to the credibility of the selection process? The independent Superbrands Council plays a critical role in the selection process. Its members apply the evaluation criteria while bringing deep, first-hand knowledge of their own market, industries and consumers. A framework can measure a brand against defined parameters, but experienced professionals provide the context needed to determine whether its performance is genuinely exceptional. The credibility of a Superbrands list therefore depends greatly on the credibility of its Council. This is why selecting Council members is one of the most important decisions we make when entering a new market, and Nepal will be no exception. Can Superbrands recognition simply be purchased? How do you distinguish between being selected and subsequently participating in the programme? It is a fair question and one I would rather answer directly. Selection always comes first. A brand must qualify through the process I have described before it is invited to participate. The Council does not know who may subsequently participate, and no commercial discussion takes place before selection. There is a licence fee to use the Superbrands seal, but that fee gives a brand the right to use a status it has already earned; it cannot buy or create that status. Ultimately, trust is one of the most powerful competitive advantages a brand can have - and it cannot be bought at any price. What does being recognised as a Superbrand actually mean for a company, and what value can the recognition bring to the brand, its customers and other stakeholders? In today's rapidly changing brand landscape, consumer trust is increasingly difficult to earn and has become a powerful competitive advantage. Superbrands recognition is reassessed every year; there is no lifetime membership. A brand must remain relevant, deliver on its promise and perform consistently to retain its status. For consumers, this reinforces confidence. For employees and shareholders, it reflects the continuing value of the brand. For the wider industry, it establishes a benchmark of excellence against which others can measure themselves. Why do you believe the time is right to introduce Superbrands to Nepal, and what potential do you see in the country's evolving brand landscape? I believe this is the right time. Nepal is going through significant transformation and has an increasingly young, digitally fluent population with higher expectations of the brands it chooses. At the same time, many Nepali businesses have built considerable brand equity over decades without being formally benchmarked, while a new generation of brands is beginning to look beyond Nepal's borders. An internationally recognised framework such as Superbrands can celebrate what has been achieved while encouraging Nepali brands to raise standards, strengthen trust and contribute positively to the country's economic progress. Nepal has established corporate brands as well as a new generation of entrepreneurial, digital and consumer brands. Can brands of different sizes and sectors potentially become Superbrands? Absolutely. Size is not the qualifier; consistency, relevance and trust are. Building a successful brand in the short term is one thing. Remaining relevant and delivering consistently year after year requires a different level of rigour. A focused brand in a specialised category can stand alongside a large corporate brand because each is assessed against the same parameters within its own category. Superbrands also recognises emerging digital and consumer brands, which are reshaping the branding landscape and offering valuable lessons for established organisations. How does Superbrands intend to build and share brand knowledge in Nepal? We intend to use print, digital, television and social media to capture and share the strategic thinking behind Nepal's leading brands. We will tell these stories through three lenses: the CEO, the CHRO and the CMO - how leadership sets direction, how people and culture sustain it, and how marketing translates it into something consumers experience. A Superbrand is not built by marketing alone. Sharing these perspectives can contribute valuable knowledge to Nepal's wider business and brand ecosystem, including organisations that may never be on the Superbrands list. As Superbrands begins its journey in Nepal, what would you like Nepal's business leaders and consumers to understand about what the Superbrands name ultimately stands for? Trust and the best of the best. Those are the two things I would like Nepal's business community and consumers to remember. It is difficult to become one of the best brands in a category; it is even harder to remain there year after year while staying relevant and consistently delivering on your promise. Brands recognised as Superbrands in Nepal will need to keep evolving, anticipating consumer needs and raising standards. In doing so, they can contribute to their own success and to the progress of Nepal's wider business landscape. ... See MoreSee Less
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Continuing on branding culture with Bogdan Cherciu: 𝑾𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒃𝒓𝒂𝒏𝒅𝒊𝒏𝒈 𝒄𝒖𝒍𝒕𝒖𝒓𝒆?
The strongest brands create experiences that feel familiar, regardless of who represents them or where people encounter them. That level of consistency doesn't happen by chance; it comes from a shared understanding of what the brand stands for across the entire organisation.
That is exactly where, as Bogdan Cherciu explains, brand culture makes the difference: it connects employees, partners, and shared values behind one common promise.
💬 How do brands protect authenticity when trust is constantly being tested? That's where we're heading next.
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thehimalayantimes.com/business/superbrands-nepal-launched-to-recognise-and-elevate-brand-excellen... ... See MoreSee Less
Superbrands Nepal launched to recognise and elevate brand excellence in Nepal
thehimalayantimes.com
Superbrands, the globally recognised independent authority on branding, has formally launched Superbrands Nepal, marking a significant new chapter for Nepal’s business and branding landscape.0 CommentsComment on Facebook
Recognized as Superbrands Angola, BantuBet Angola is one of the fastest-growing sports betting platforms in the country, betting heavily on a 100% digital experience and communication close to the young public.
The distinction confirms that the Brand is already part of the sports vocabulary of Angolans.
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Today’s question with Raluca Michailov: 𝑾𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒃𝒓𝒂𝒏𝒅𝒊𝒏𝒈 𝒄𝒖𝒍𝒕𝒖𝒓𝒆?
The culture behind a brand becomes visible long before people can define it. It can be seen in the way a brand communicates, behaves and builds relationships over time.
Raluca Michailov reminds us that authenticity, respect and long-term thinking remain essential for brands that want to build lasting relationships with their audiences.
💬 Coming up: another voice on branding culture, this time from the FMCG world.
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The conversation takes us to Corneliu Cojocaru: 𝑪𝒂𝒏 𝑨𝑰 𝒃𝒖𝒊𝒍𝒅 𝒃𝒓𝒂𝒏𝒅𝒔 𝒐𝒓 𝒐𝒏𝒍𝒚 𝒂𝒎𝒑𝒍𝒊𝒇𝒚 𝒕𝒉𝒆𝒎?
The strongest brands are built on something technology can't replace: human judgment, emotional intelligence and the ability to create genuine connections.
Rather than asking what AI can do on its own, Corneliu Cojocaru reframes the conversation around what only people can bring to branding. In his view, AI is a powerful strategic partner—but human creativity, intuition and leadership remain the foundation of every strong brand.
💬 There is more to explore. Follow our series as Honorary Council members share their perspectives on the future of branding.
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⭐ Médis is a Superbrand! 💙🩺
Innovation, personalised care, and the constant commitment to health that simplifies access to well-being and protects what matters most, day after day. Discover the Excellence Brand that takes care of itself at all times and leads the future of medicine in Portugal. 👉 ... See MoreSee Less
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Strategy Legacy!
Meeting and Traveling with CEO Superbrands in Sydney.
Một trải nghiệm tuyệt vời khi được gặp CEO Superbrands, nghe những câu chuyện cách vận hành một tổ chức giải thưởng quốc tế “ Siêu thương hiệu” trong 32 năm tại 90 quốc gia. Điều may mắn là được chính CEO Superbrands cho đi tham quan, trải nghiệm địa điểm, ẩm thực,… ở Sydney. Rất khát khao ứng dụng những trải nghiệm này giúp Doanh nghiệp Việt Nam tạo lợi thế cạnh tranh về thương hiệu trong và ngoài nước. ... See MoreSee Less
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With decades of history in the national financial system, the Commercial and Industry Bank BCI Angola joins, for the first time, the group of distinguished brands such as Superbrands Angola.
Over the years, BCI has been accompanying generations of families and companies in their financial decisions. This distinction arises at a time when the bank is strengthening its proximity to new audiences and sectors, maintaining trust as one of its main assets.
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CEO Interviews Angola | Superbrands CEO Interviews
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CEO Interviews (Angola) Select Year ACADEMIA BAI Noelma VIegas d'Abreu (PCA) ACADEMIA BAI Noelma VIegas d'Abreu (PCA) ALIANÇA SEGUROS Antonio Henriques da Silva (PCE) ALIANÇA SEGUROS Antonio Henriqu...0 CommentsComment on Facebook
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The entry of ATLANTICO into the Superbrands Angola universe marks a new milestone in the brand's history.
For the first time, distinguished with the Superbrands seal, the Bank sees recognized the trust it has earned among consumers and its consistent commitment to innovation, quality, and Excellence in the Angolan financial sector.
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The question may not be good. Climate change is not a one-time event that ends, but a process that we have to adapt to. In Hungary, heatwaves, droughts, and extreme weather conditions are becoming more and more common, affecting the economy, energy production, and daily life.
This marketing is not left untouched either. Consumers are increasingly expecting authentic sustainability efforts, while companies need to rethink their supply chains, communication, and products. The brands that will be successful in the future will probably not be those that talk the most about climate change, but those that adapt to it the best – and help their customers do so as well. ... See MoreSee Less
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Mozambique Media Coverage
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Integrity May 18, 2026 BNI distinguido como Superbrand Moçambique 2025-2026 integritymagazine.co.mz/arquivos/62639 Segundo o banco, este reconhecimento reflecte0 CommentsComment on Facebook
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For the first time distinguished as Superbrands Angola, Acelera Angola has been driving national entrepreneurship since 2017 through incubation programs, mentorship, and a coworking space in Luanda.
More than supporting businesses, the Brand promotes connections between entrepreneurs, financial institutions, and investors, creating conditions for ideas to turn into sustainable companies. A discreet but decisive contribution to strengthening the entrepreneurial ecosystem and diversifying the Angolan economy.
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This quote was delivered at the SEO Week 2026 conference in April 2026, where Wil Reynolds, founder of Seer Interactive, spoke about how artificial intelligence is changing marketing.
The idea is particularly important for the audience of Superbrands. Today, a brand can easily gain reach: with algorithms, AI tools, and ads, anyone can become visible. The real question, however, is not how many people meet the brand, but what they think about it.
The strongest brands don't just collect clicks. They represent a consistent experience, quality, and values that build trust. Visibility can attract attention, but credibility is what creates long-term customers, recommendations, and brand loyalty.
The goal of good marketing is therefore not to be noticed - but to be remembered, believed in, and ultimately chosen. ... See MoreSee Less
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The Superbrands seal is not awarded by chance.
Behind this distinction, there is a rigorous process that evaluates hundreds of Brands every year.
Swipe and discover how Superbrands Angola are selected. ... See MoreSee Less
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We asked Ruxandra Bandila: 𝑾𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕𝒊𝒂𝒕𝒆 𝒃𝒓𝒂𝒏𝒅𝒔 𝒊𝒏 𝒂𝒏 𝑨𝑰 𝒘𝒐𝒓𝒍𝒅?
The AI conversation often focuses on what's changing.
But Ruxandra Bandila invites us to look at what should remain constant.
After all, brands aren't remembered for changing the fastest, but for staying true to what made them meaningful in the first place. Because technology may evolve, but culture, trust and purpose remain at the heart of every strong brand.
💬 Coming back to branding culture, let’s see a new perspective.
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NMB is a Superbrand 🎖
We're proud to announce that NMB has officially been recognised as a Superbrand in East Africa for 2026 to 2028 - an honour awarded to brands that are trusted by consumers and businesses across the region.
#Superbrands #Brandleadership #AfricaRising #eastafrica
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TikTok · Global Book Corporation
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Today’s topic with Bogdan George Carpov: 𝑰𝒏 𝒕𝒉𝒆 𝒂𝒈𝒆 𝒐𝒇 𝑨𝑰, 𝒘𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒆𝒇𝒊𝒏𝒆 𝒕𝒓𝒖𝒆 𝒃𝒓𝒂𝒏𝒅 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏?
AI may change the way brands communicate, but it doesn't change what people expect from them. In the end, reputation is shaped by innovation, and also by the value brands consistently deliver.
George Carpov brought another important perspective to the conversation. Beyond products and campaigns, he highlights that lasting reputation is built on consistently delivering value, guided by purpose and a genuine understanding of people's needs.
💬 What comes after reputation? Let's explore next what will truly differentiate brands in an AI world.
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Generali Insurance Company is the recipient of the Superbrands title in Slovenia!!! It is one of the most consistent brands in Elta's club of the best brands in Slovenia, having first received the Superbrands Slovenia title in 2018 and remaining among the most recognisable brands ever since.
Sincere congratulations and welcome back among the best, Generali Insurance Company! ... See MoreSee Less
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Barcaffè Earns Superbrands Croatia 2026 Status!!!
The recognition was awarded based on the evaluation of an expert council and consumer research, and covers brands that stand out for their quality, reputation and market recognition.
Barcaffè has earned Superbrands Croatia 2026 status, a recognition awarded to brands with strong market presence, reliability and long-term consumer trust.
The decision to award the status is based on the evaluation of an independent expert council and the results of research conducted among consumers. Quality, reputation, recognition and the brand’s ability to offer value within its category that distinguishes it from competitors are taken into consideration.
The recognition comes after more than five decades of Barcaffè’s presence in the regional market. The brand was founded in 1970, and its current portfolio includes more than 40 products, including ground coffee, coffee beans, espresso and instant coffee, cappuccino beverages, capsules, products for consumption outside the home and solutions for the hospitality sector.
“Superbrands Croatia recognition represents a valuable confirmation for us of the trust that Barcaffè has been building with its consumers in Croatia for decades. We are particularly proud that the quality, consistency and values we nurture have been recognized, as well as our ability to develop alongside new generations of coffee lovers. This recognition is also an incentive for us to continue creating quality products and experiences that make the everyday ritual of drinking coffee special,” said Tihana Vujčić, Marketing and Development Director of Barcaffè at Atlantic Grupa.
In recent years, the brand has accompanied the development of its portfolio with investments in product traceability and more sustainable packaging. Barcaffè is among the first brands in the regional coffee industry to introduce blockchain technology, allowing consumers to trace the origin of products from plantation to cup.
Part of its activities is also focused on developing the barista scene. Education, collaborations with baristas and professionals, and the regional Barcaffè Barista Cup competition are used for knowledge exchange and raising coffee preparation standards in Croatia and other markets in the region.
Superbrands Croatia 2026 status confirms the position that Barcaffè has built by combining its long-standing presence, product development and adaptation to changes in consumer habits. ... See MoreSee Less
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Here’s Manuela Necula's perspective on: What will differentiate brands in an AI world?
Few industries are changing as rapidly as communication.
As AI becomes part of the creative process, the challenge is no longer producing more content, but creating work that remains relevant, meaningful and unmistakably human.
That's why we asked Manuela Necula, whose work sits at the intersection of creativity, content production, and business transformation, where AI is already helping amplify ideas without replacing the human thinking behind them.
💬 Differentiation is only the beginning. Next, we're exploring what defines true brand reputation.
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Behind every distinguished brand there is rigorous work, led by professionals who put their experience and knowledge at the service of Excellence.
We thank the members of the Council for their valuable contribution to this edition.
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Transtrailers is a Superbrand 🎖
We're proud to announce that Transtrailers has officially been recognised as a Superbrand in East Africa for 2026 to 2028 - an honour awarded to brands that are trusted by consumers and businesses across the region.
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Let’s talk with Simona Panait about: 𝑰𝒏 𝒕𝒉𝒆 𝒂𝒈𝒆 𝒐𝒇 𝑨𝑰, 𝒘𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒆𝒇𝒊𝒏𝒆 𝒕𝒓𝒖𝒆 𝒃𝒓𝒂𝒏𝒅 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏?
Consumers may embrace technology, but they continue to trust brands that feel human.
Reflecting on today's AI landscape, Simona Panait shared with us that in consumer technology, innovation is expected. What truly differentiates brands is not how quickly they adopt AI, but how they use it to strengthen the relationship with the people behind every interaction.
💬 If trust remains constant, what will truly set brands apart in an AI world? That's where our next conversation begins.
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The Superbrands Angola Gala provided a moment of sharing between photographer José Silva Pinto (Tonspi) and Pedro Diogo Vaz, Country Manager of Superbrands Angola and Portugal.
Throughout this interview, Tonspi revisited his journey, shared the experience built over decades, and presented his vision for his most recent project, dedicated to revealing Angola from an aerial perspective.
More than a conversation about photography, this was a moment of reflection on the importance of experience, the ability to reinvent, and the will to continue creating values that inspire the Brands of Tomorrow and help build a lasting legacy.
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When evaluating the 2026 Superbrands awardees, György Becker noted: Hungarian brands rarely dare to innovate. The founder of Becker Bear Consulting emphasises that brand building cannot be just a mechanical, data-driven process. Although it may seem safe, it is worth stepping out of this comfort zone for a unique and truly remarkable appearance. Instead of just trying to copy foreign good practices, it's time for bolder, more unconventional, and more daring solutions. ... See MoreSee Less
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⭐ Locarent is a Superbrand! 🚗⚡
Innovation, smart mobility, and the constant commitment to sustainability that drives your path and simplifies your daily life, kilometre after kilometre. Discover the Brand of Excellence that accelerates the future on wheels and guarantees the peace of mind and safety of those who matter most. 👉 ... See MoreSee Less
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A question for Bogdan Santea: 𝑾𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒃𝒓𝒂𝒏𝒅𝒊𝒏𝒈 𝒄𝒖𝒍𝒕𝒖𝒓𝒆?
Visibility can happen overnight, but building a branding culture that people genuinely believe in takes much longer.
After seeing countless brands, campaigns, and communication strategies over the years, one thing has become clear to Bogdan: brands that invest in culture build something campaigns alone never can.
💬 Stay tuned! Next topic is about brand reputation in the age of AI.
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We are excited to announce the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐑𝐨𝐦𝐚𝐧𝐢𝐚 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 2026–2027 𝐄𝐝𝐢𝐭𝐢𝐨𝐧, “𝐓𝐡𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐠𝐚𝐜𝐲” 🏆
Following one of Romania's most extensive brand evaluation processes, conducted together with Ipsos Romania, the research provides a valuable benchmark for understanding what drives brand relevance, trust and long-term success in today's increasingly competitive market.
This edition brought together the evaluation of over 1,900 Consumer brands and over 800 Business brands.
𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
🇷🇴 Local brands strengthen their presence in the Consumer research: seven Made in Romania brands are among the first 20.
💡 Services and technology consolidate their relevance: 16 of the first 20 Consumer brands operate in Retail, Mobility, Services, Technology or Oil & Gas.
📊 Business Superbrands reflects the diversity of the local market: the 40 highest-rated brands come from 20 different categories, while innovation was included among the evaluation criteria for the first time in the Romanian programme.
📈 76% of Romanians expect brands to innovate, while 75% would choose an innovative brand over a familiar one at the same price.
Check out the link in the first comment to discover more information.
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Mobility means having the right vehicle at the right time - with reliability, flexibility and service designed to the needs of every trip.
We proudly present CARWIZ rent a car Croatia as a new member of the Superbrands Croatia family 2026. Through a network of seven branches in Zagreb, Rijeka, Split and Dubrovnik, CARWIZ offers vehicles of all categories and flexible rental models for private and business users.
Trusted by more than 100,000 users since 2022. The year confirms the quality of the brand, which from now on, proudly wears the Superbrands Croatia 2026 Award Seal.
Welcome to the family of exceptional brands.
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The Gala is much more than just the stage.
It's in the reunions, conversations, new connections, and spontaneous moments that the Superbrands experience is also built.
We share some of the moments that were part of the 13th edition.
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ISQ has just inaugurated its new Library, a space based on circular economy and collaboration, where Brand employees can donate, exchange and discover new books. The initiative aims to promote well-being and continuous learning, and it had an excellent sponsor: journalist and writer José Rodrigues dos Santos, who shared his vision on the impact of reading on personal and organisational development. ... See MoreSee Less
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We asked Virginia Otel: 𝑾𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕𝒊𝒂𝒕𝒆 𝒃𝒓𝒂𝒏𝒅𝒔 𝒊𝒏 𝒂𝒏 𝑨𝑰 𝒘𝒐𝒓𝒍𝒅?
As AI becomes accessible to everyone, technology alone is no longer what sets brands apart. Virginia also highlights an important point:
“𝘍𝘰𝘳 𝘣𝘳𝘢𝘯𝘥𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘢𝘭𝘭 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴, 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘤𝘦 𝘸𝘪𝘭𝘭 𝘥𝘦𝘱𝘦𝘯𝘥 𝘰𝘯 𝘩𝘰𝘸 𝘵𝘩𝘦𝘺 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘦 𝘢𝘳𝘵𝘪𝘧𝘪𝘤𝘪𝘢𝘭 𝘪𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘥𝘳𝘪𝘧𝘵𝘪𝘯𝘨 𝘢𝘸𝘢𝘺 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦𝘪𝘳 𝘤𝘰𝘳𝘦 𝘷𝘢𝘭𝘶𝘦𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘱𝘳𝘰𝘮𝘪𝘴𝘦 𝘵𝘩𝘦𝘺 𝘮𝘢𝘬𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘱𝘶𝘣𝘭𝘪𝘤. 𝘈𝘥𝘰𝘱𝘵𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘪𝘯 𝘪𝘵𝘴𝘦𝘭𝘧 𝘪𝘴 𝘯𝘰𝘵 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘰𝘳. 𝘞𝘩𝘢𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴 𝘪𝘴 𝘩𝘰𝘸 𝘪𝘵 𝘪𝘴 𝘶𝘴𝘦𝘥, 𝘸𝘪𝘵𝘩 𝘵𝘳𝘢𝘯𝘴𝘱𝘢𝘳𝘦𝘯𝘤𝘺, 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺, 𝘢𝘯𝘥 𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵 𝘸𝘪𝘵𝘩 𝘣𝘳𝘢𝘯𝘥 𝘪𝘥𝘦𝘯𝘵𝘪𝘵𝘺. 𝘐𝘯 𝘢𝘯 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵 𝘥𝘰𝘮𝘪𝘯𝘢𝘵𝘦𝘥 𝘣𝘺 𝘴𝘺𝘯𝘵𝘩𝘦𝘵𝘪𝘤 𝘤𝘰𝘯𝘵𝘦𝘯𝘵, 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘭𝘪𝘯𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘳𝘦𝘢𝘭 𝘢𝘯𝘥 𝘢𝘳𝘵𝘪𝘧𝘪𝘤𝘪𝘢𝘭 𝘪𝘴 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨𝘭𝘺 𝘥𝘪𝘧𝘧𝘪𝘤𝘶𝘭𝘵 𝘵𝘰 𝘥𝘦𝘵𝘦𝘤𝘵, 𝘵𝘳𝘶𝘴𝘵 𝘪𝘴 𝘣𝘶𝘪𝘭𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘤𝘭𝘢𝘳𝘪𝘵𝘺, 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺, 𝘢𝘯𝘥 𝘲𝘶𝘢𝘭𝘪𝘵𝘺. 𝘈𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤𝘪𝘵𝘺 𝘪𝘴 𝘯𝘰 𝘭𝘰𝘯𝘨𝘦𝘳 𝘫𝘶𝘴𝘵 𝘢 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘢𝘵𝘵𝘳𝘪𝘣𝘶𝘵𝘦, 𝘣𝘶𝘵 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘳𝘪𝘯𝘤𝘪𝘱𝘭𝘦 𝘵𝘩𝘢𝘵 𝘮𝘶𝘴𝘵 𝘨𝘶𝘪𝘥𝘦 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘶𝘳 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘩𝘦 𝘰𝘳𝘨𝘢𝘯𝘪𝘴𝘢𝘵𝘪𝘰𝘯.
𝘍𝘰𝘳 𝘣𝘢𝘯𝘬𝘴, 𝘵𝘩𝘦 𝘴𝘵𝘢𝘬𝘦𝘴 𝘢𝘳𝘦 𝘦𝘷𝘦𝘯 𝘩𝘪𝘨𝘩𝘦𝘳, 𝘢𝘴 𝘵𝘳𝘶𝘴𝘵 𝘪𝘴 𝘵𝘩𝘦 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱 𝘸𝘪𝘵𝘩 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘢𝘯𝘥 𝘳𝘦𝘨𝘶𝘭𝘢𝘵𝘰𝘳𝘴. 𝘛𝘩𝘦 𝘳𝘪𝘴𝘬𝘴 𝘢𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺-𝘦𝘯𝘢𝘣𝘭𝘦𝘥 𝘧𝘳𝘢𝘶𝘥 𝘢𝘯𝘥 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘯𝘪𝘱𝘶𝘭𝘢𝘵𝘪𝘰𝘯 𝘢𝘳𝘦 𝘳𝘦𝘢𝘭 𝘢𝘯𝘥 𝘨𝘳𝘰𝘸𝘪𝘯𝘨, 𝘥𝘪𝘳𝘦𝘤𝘵𝘭𝘺 𝘢𝘧𝘧𝘦𝘤𝘵𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴’ 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺. 𝘐𝘯 𝘵𝘩𝘪𝘴 𝘤𝘰𝘯𝘵𝘦𝘹𝘵, 𝘥𝘢𝘵𝘢 𝘱𝘳𝘰𝘵𝘦𝘤𝘵𝘪𝘰𝘯, 𝘧𝘳𝘢𝘶𝘥 𝘱𝘳𝘦𝘷𝘦𝘯𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘤𝘭𝘦𝘢𝘳 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘴𝘦𝘯𝘴𝘪𝘵𝘪𝘷𝘦 𝘴𝘪𝘵𝘶𝘢𝘵𝘪𝘰𝘯𝘴 𝘣𝘦𝘤𝘰𝘮𝘦 𝘤𝘰𝘯𝘤𝘳𝘦𝘵𝘦 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘰𝘧 𝘴𝘵𝘢𝘵𝘦𝘥 𝘷𝘢𝘭𝘶𝘦𝘴. 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘪𝘰𝘯 𝘸𝘪𝘭𝘭 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘦𝘮𝘣𝘳𝘢𝘤𝘦 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘤𝘰𝘮𝘱𝘳𝘰𝘮𝘪𝘴𝘪𝘯𝘨 𝘦𝘵𝘩𝘪𝘤𝘢𝘭 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘴, 𝘵𝘳𝘢𝘯𝘴𝘱𝘢𝘳𝘦𝘯𝘤𝘺, 𝘢𝘯𝘥 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘱𝘳𝘰𝘵𝘦𝘤𝘵𝘪𝘰𝘯, 𝘦𝘯𝘴𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘦𝘯𝘴 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘤𝘺, 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘵𝘩𝘦 𝘴𝘦𝘯𝘴𝘦 𝘰𝘧 𝘴𝘢𝘧𝘦𝘵𝘺 𝘢𝘯𝘥 𝘵𝘳𝘶𝘴𝘵.”
💬 From trust to culture. Our next conversation explores the importance of branding culture.
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They are here too - among the recipients of the Superbrands Slovenia 2026 award! 👏🏆
We are happy to welcome OTP Bank as a Superbrand.
With modern financial solutions, they effectively respond to the needs of Slovenian users and represent a reliable financial partner for both individuals and companies.
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Today’s topic with Marius Adrian Adam: 𝑪𝒂𝒏 𝑨𝑰 𝒃𝒖𝒊𝒍𝒅 𝒃𝒓𝒂𝒏𝒅𝒔 𝒐𝒓 𝒐𝒏𝒍𝒚 𝒂𝒎𝒑𝒍𝒊𝒇𝒚 𝒕𝒉𝒆𝒎?
It's one of the biggest debates in branding today. And in hospitality, every customer interaction has the power to shape a brand.
Adrian Adam, whose work has focused on building luxury hospitality brands in an industry where memorable experiences begin and end with people, shared with us his thoughts based on his experience.
💬 𝐂𝐨𝐦𝐢𝐧𝐠 𝐧𝐞𝐱𝐭: one of the most important questions for brands in an AI world.
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The 13th edition of Superbrands Angola distinguished Brands that continue to assert their relevance in the market and gain consumers' trust.
In this highlight, we bring together Carrinho Indústria, BB Eskebra, Tio Lucas, Casanova - Home & Office and Banco Sol, recognised as Superbrands Gerais, and MULTICAIXA, distinguished in the Superbrands Corporate category.
Get to know the Brands that were in the spotlight this edition and discover a little more about the journey that led them to be part of the Superbrands universe.
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Big news at Superbrands! 🤝 We are very pleased to announce that our partners have expanded to become a big player in the Slovak media market.
Cooperation with the publishing house News and Media Holding, and specifically with the best-selling Slovak newspaper Nový Zas, means a major expansion of our media reach. 📰 ... See MoreSee Less
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Talking with 𝐌𝐢𝐡𝐚𝐞𝐥𝐚 𝐃𝐫𝐚𝐠𝐡𝐢𝐜𝐢: 𝑰𝒏 𝒕𝒉𝒆 𝒂𝒈𝒆 𝒐𝒇 𝑨𝑰, 𝒘𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒆𝒇𝒊𝒏𝒆 𝒕𝒓𝒖𝒆 𝒃𝒓𝒂𝒏𝒅 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏?
As brands automate more interactions than ever before, reputation is no longer shaped only by what brands say, but by what people experience.
For Mihaela, who is responsible for communicating with brands that consumers have trusted for decades, this isn't just a theoretical question—it's part of the everyday challenge of keeping reputation relevant in a changing world.
💬 More Superbrands Romania Honorary Council insights are coming.
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We are pleased to announce that Kim Paradise has attained Superbrands status for 2026.
Kim Paradise is Singapore’s largest home-meal Tingkat delivery service, rooted in over a decade of history and expertise in food catering. Now operating as part of Neo Group Ltd., the company serves over 6,000 customers daily with fresh, halal-certified home-cooked meals. Committed to supporting a healthier lifestyle, Kim Paradise prepares its extensive rotating menus with less salt, less oil, and no added MSG, positioning itself as a reliable and convenient dining choice for busy households and corporate clients across Singapore.
#Superbrands2026 #KimParadise #TingkatDelivery #CateringSG #SingaporeBrands #HealthyEatingSG ... See MoreSee Less
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We are pleased to announce that Kinderland Singapore has attained Superbrands status for 2026.
Established in 1978, Kinderland is a pioneer in Singapore’s early childhood education sector, offering quality infant care and bilingual preschool programs. A member of the Crestar Education Group, the brand is widely recognised for its unique music-infused curriculum, which integrates instrumental training and rhythm exercises to support early cognitive and language development. With an extensive regional network of centres across Asia, Kinderland focuses on blending global educational practices with core character values to prepare young children for formal schooling.
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We are pleased to announce that VitaHealth Singapore has attained Superbrands status for 2026.
With a heritage dating back to 1947, VitaHealth has evolved from its origins as a retail pharmacy into a leading regional health supplement brand. The company offers a comprehensive range of vitamins and nutritional supplements designed to support various life stages and health needs. By combining scientific research with high-quality ingredients, VitaHealth remains committed to its mission of empowering consumers to lead healthier lives through accessible and effective nutritional solutions.
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⭐ KPMG is a Superbrand! 💼🚀
Innovation, excellence, and the constant commitment to the transformation that drives business growth and shapes the future of the market, day after day. Discover the Brand of Excellence that inspires trust, leads with purpose, and protects the success of those who matter most. 👉 ... See MoreSee Less
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Pokloni ljepši dan - šalicu po šalicu. ☕
Barcaffè od sada svoju prepoznatljivu priču o okusu, kvaliteti i zajedničkim trenucima zaokružuje i priznanjem Superbrands Croatia 2026.
Jer najbolji dani često počinju dobrom kavom, a najsnažniji brendovi ostaju dio naše svakodnevice.
Čestitamo Barcaffèu na zasluženom priznanju i želimo mu dobrodošlicu u obitelj Superbrands!
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The 13th Superbrands Angola Gala was in the main social media outlets, reinforcing the relevance of the initiative, and increasing the visibility of the distinguished Brands.
Over the past few weeks, newspapers, television, radio, and digital platforms highlighted the stories, protagonists, and moments that marked this celebration of Excellence.
Discover some of the main media highlights that gave voice to the Superbrands Angola 2026 Gala.
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Growth hacking is a growth mindset that aims to quickly and cost-effectively acquire new customers while continuously improving existing processes. The method combines marketing, data analysis, product development, and technology tools.
The essence of growth hacking is experimentation: the team tests multiple ideas at once, measures the results, and then scales the most effective solutions. This can include a new registration process, a referral program, a creative social media campaign, or an automated email series. ... See MoreSee Less
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𝐎𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 𝐢𝐬 𝐜𝐞𝐫𝐭𝐚𝐢𝐧: Branding has never changed faster than it does today.
AI, authenticity, trust, reputation, misinformation... every day brings new questions and new challenges for brands.
That's why we invited the members of the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐑𝐨𝐦𝐚𝐧𝐢𝐚 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥 to share their thoughts on some of today's most relevant topics in branding.
Here are the questions we asked:
▪️What is the importance of branding culture?
▪️In the age of AI, what will define true brand reputation?
▪️Can AI build brands or only amplify them?
▪️What will differentiate brands in an AI-driven world?
▪️How can brands stay relevant and authentic in the era of fake news and deepfakes?
💬 The questions matter, but their experience makes the difference. Let’s find out.
𝐈𝐟 𝐲𝐨𝐮 𝐡𝐚𝐝 𝐨𝐧𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥 𝐦𝐞𝐦𝐛𝐞𝐫𝐬, 𝐰𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞?
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🤩 Counting down - three months till the Superbrands Slovenia gala event in October 2026!
To make everyone wait for this prestigious evening of networking and celebrating our hard work easier, we are sharing with you some more interesting highlights from last year. ✨ ... See MoreSee Less
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🚨 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐍𝐞𝐰𝐬: we have the results! And while the wait may be over, the journey isn’t.
The Superbrands Consumer and Business research is finalised, and we now know which brands have become eligible for the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐑𝐨𝐦𝐚𝐧𝐢𝐚 2026-2027 distinction. The research conducted by our partner Ipsos Romania reveals significant shifts across the market: changing consumer expectations, evolving business category dynamics, and more.
Before going public, the research results will be shared and discussed with all the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐑𝐨𝐦𝐚𝐧𝐢𝐚 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥 members, in a dedicated session.
Brands of Romania, get ready!
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Great Brands Don’t Just Compete. They Lead.
With Superbrands recognition, position your brand among the most trusted names in the market.
Build Prestige. Gain Trust. Multiply Your Brand Impact.
Superbrands Malaysia - Rasmi Superbrands Limited ... See MoreSee Less
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Maccabi is a Superbrand!
All the details >> ... See MoreSee Less
שוב מותג-על: מועדון הכדורסל מכבי ת"א
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גם השנה הוכתרנו על ידי ארגון Superbrands הבינ"ל, הפועל בכ-70 מדינות. מה זה אומר ואיך נבחרים? הכל כאן0 CommentsComment on Facebook
📧 Is it still worth sending newsletters in 2026?
The answer: yes, but not like in the past.
While social media algorithms are constantly changing, email remains one of the best cost-effective marketing channels. According to international research, it generates an average of **$36-42 revenue per dollar spent**, especially when newsletters are personalised and automated.
The key to success, however, is no longer mass sending. A well-structured database, relevant content, automated messages, and mobile-optimised presentation count for much more than the frequency of the emails. A good newsletter today is not an ad newsletter, but valuable content that builds relationships between the brand and the customer. ... See MoreSee Less
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Agroz awarded Superbrands 2026 title
Agroz has been awarded the Superbrands 2026 title!
The Superbrands Award is awarded to organisations that demonstrate exceptional quality, reliability, brand distinction, and consumer trust.
Agroz is also recognised as the first Southeast Asian AgTech company to successfully complete an Initial Public Offering (IPO) on Nasdaq, trading under the ticker symbol AGRZ.
"Receiving the Superbrands Award is a significant milestone for Agroz Inc. and a testament to the hard work and dedication of our entire team," said Gerard Lim, Chief Executive Officer of Agroz Inc. "This achievement reflects the trust our customers, partners, investors, and stakeholders place in us, and it motivates us to continue advancing the agricultural industry through innovation, AI-Farming, and impactful solutions."
For more information:
Agroz Group
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“From Recognition to Growth: How Superbrands Elevate Brands
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⭐ Izidoro is a Superbrand! 🌟🍖
Quality, trust and a passion for creating tasty moments that fuel the future and protect our health, day after day. Discover the Brand of Excellence that is present at the most important moments and takes care of the well-being of the whole family. 👉 ... See MoreSee Less
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Another successful event for the Superbrands Angola team 2026! ... See MoreSee Less
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Not all recognition is measured by the market. Some are measured by the impact they have on people.
It was in this spirit that Fundação Cuerama received the Superbrands Solidária award, a recognition for its commitment to social causes and the work it does in Angola.
Congratulations on this achievement.
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👂 What is social listening?
Social listening (social media monitoring) is a method in which a company continuously analyses what is said about it, its competitors, or a particular topic on the Internet. He not only watches Facebook, Instagram or TikTok posts, but also forums, blogs, news portals and public comments.
This method can be measured, for example:
• the number of brand mentions,
• the ratio of positive, neutral and negative opinions,
• the echo of the campaigns,
• changes in consumer demands,
• judging by your competitors,
• the most frequently asked problems and questions.
Social listening shows not only what consumers are saying but also why they are saying it. This can help develop new products, fine-tune communication, recognise crisis situations early, and identify trends. In short: it provides data on how the brand is viewed by those who matter most - the customers. ... See MoreSee Less
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In many states, the summer holidays start. 🚗
For millions of people, this means: pack your suitcases, get in the car and go on vacation. To make the trip as relaxed as possible, many are planning their route digitally today - including a refuel or charging stop.
With the Aral gas station finder, our Superbrand ARAL offers a practical service that quickly leads to the next gas station or charging option. An example of how mobility is evolving and digital services are making everyday travel easier.
Go to the gas station finder here: mein.aral.de/tankstellenfinder/
Because strong brands accompany their customers not only to the destination, but also on the way there.
We wish you a safe trip and a relaxing summer! ☀️ ... See MoreSee Less
Aral Tankstelle in der Nähe finden
mein.aral.de
Auf der Suche nach der nächsten Aral Tankstelle? ► Hier geht es zu unserem Tankstellenfinder! ✓0 CommentsComment on Facebook
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⭐ Iberdrola Portugal is a Superbrand! 🍃⚡
Innovation, green energy, and a constant commitment to sustainability that drives the future and cares for the planet, day after day. Discover the Brand of Excellence that lights up our lives and protects the well-being of those who matter most. 👉 ... See MoreSee Less
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Eurovilla is the recipient of the Superbrands Croatia title for the second year in a row!
This recognition is awarded for more than two decades of successful business, continuous development and trust that Eurovilla has built among clients in the Croatian real estate market.
From a specialised luxury real estate agency to one of the leading brands in the industry, Eurovilla connects people, real estate and investment opportunities across Croatia. They offer expertise, transparency and an individual approach to each client.
Read more about Eurovilla and the award of Superbrands Croatia in the promotional article for 24h and in the profile description:
www.24sata.hr/.../eurovilla-je-drugu-godinu...
Congratulations to Eurovilla on its status as a Superbrands Croatia 2026.
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Behind every issue is an Organization that shares one mission: to value the Brands that make a difference in the market.
Please also extend gratitude to the partners, the Brands, and all project stakeholders.
This celebration is yours too
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More than a picture, a cover is a way to tell a story.
At Superbrands, each Brand is invited to create an exclusive cover, reflecting its identity, creativity and the message it intends to convey.
This year, Casa dos Frescos won jury recognition and was distinguished with the award of Best Cover of Superbrands Angola 2026.
Congratulations on this achievement.
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Building a brand is one challenge. Protecting its relevance over time is another.
Alexandra Andrei Teodorescu has worked across both sides of this equation, leading marketing, communication, reputation management, and corporate affairs initiatives in highly competitive environments.
Her experience spans brand strategy, reputation management, crisis communication, and organisational leadership, with a strong focus on how trust, consistency, and responsible innovation contribute to long-term brand value.
As part of the Superbrands Romania 2026–2027 Honorary Council, Alexandra brings valuable insight into how brands align business strategy, communication, and reputation.
Welcome to the Council, Alexandra! 👏
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Relevance is easy to discuss and much harder to build consistently over time.
It’s a principle that has shaped Irina Ciocan Stanescu’s professional journey, from joining GRF+ as an intern to becoming the CEO of one of Romania’s leading communication consultancies. Her work has focused on helping brands remain meaningful as markets, technologies, and expectations continue to evolve.
That experience brings a valuable perspective on how brands create relevance through strategic communication, adaptability, and a clear long-term vision.
Happy to welcome you, Irina, to this year’s edition! 👏
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Every issue brings new names, new stories, and new paths to success.
This year, the Superbrands family is expanding with new Brands that have earned consumer trust and stood out in the market.
Today, we welcome the new Superbrands Angola 2026.
#SuperbrandsAngola #MarcasDoAmanhã
Acelera Angola ATLANTICO BCI Angola BantuBet Angola Edições de Angola MULTICAIXA ITGest Angola CFAO Mobility Angola,
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A great night with two great hosts.
Nuno Baio and Eliane Silva gave voice to the 13th edition of Superbrands Angola. A celebration that brought together Brands, leaders and partners at one of the most important moments of the year for Superbrands.
Thanks for being part of this edition!
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What is attention marketing?
For a long time, clicks, appearances and reach were the most important metrics in digital marketing. Today, however, more and more experts believe that they themselves do not know whether a campaign was really successful. This is where >>attention marketing<< originates from, i.e. the approach of attention-based marketing.
The point of attention marketing is that it is not examining how many people saw an advertisement, but how many people actually paid attention to it. An advertisement will appear in vain on the screens of hundreds of thousands of people if the majority scrolls on it within a few seconds.
This approach is becoming increasingly important in the world of social media, video platforms and digital advertising, where there is a constant competition for user attention. For this reason, marketers are increasingly paying attention to metrics such as video viewing time, visibility, real viewing time or active interactions.
At the same time, attention marketing is not just about metrics. It transforms creative design, too. It gets more emphasis on:
👀 the first few seconds,
📖 the storytelling,
🎨 the visual elements to remember,
💬 communication that builds on emotions,
🤝 and authentic, human content.
This is especially good news for small businesses. The winner is not necessarily the one who spends the most on advertising, but the one who can really capture the attention of the audience.
The most important message of attention marketing is simple: successful campaigns are now worth evaluating not only based on reach, but also based on how much real attention they were able to generate. In the digital noise, attention has become one of the most valuable resources. ... See MoreSee Less
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Classic meets pop:
When the classic open air from the 9th to 14th July 2026, the Berlin Gendarmenmarkt will be transformed into one of the most beautiful concert stages in Europe, and a name must not be missing: David Garrett. 🎻
On the 12th of July, our superbrands personality presents his current Millennium Symphony program. With his virtuoso violin interpretations and unique blend of classical and pop, David Garrett has been delighting international audiences for more than three decades. He is one of the most successful crossover artists of our time. 🎶
His current album, "Millennium Symphony", reinterprets the greatest hits of the past 25 years and shows once again how musical tradition and modern sounds merge into an extraordinary concert experience.
We wish all guests and David Garrett an unforgettable evening at the Classic Open Air Berlin! 🙌
Get your tickets here: www.myticket.de/de/classic-open-air-berlin-tickets ... See MoreSee Less
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Trust is built through every interaction people have with a brand. This idea has shaped much of Georgiana Miron’s approach to marketing, communication, and customer experience, placing the relationship between brands and consumers at the centre of strategic decision-making.
Today, she leads Groupama’s Marketing, Communication and Customer Services Division, bringing together brand strategy, customer experience, and service excellence.
Her contribution to the Superbrands Romania 2026–2027 Honorary Council reinforces an essential perspective: strong brands are built not only through visibility but through the experiences they consistently deliver.
Welcome on board, Georgiana! 👏
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Building a brand and growing a brand are rarely the same challenge. Diana Mihai has worked on both sides of that equation throughout her career.
Her experience spans global, regional, and local marketing roles, contributing to the development of established brands, the launch of new ones, and entrepreneurial initiatives alike. Along the way, she has gained a deep understanding of what helps brands stay relevant in changing markets and consumer contexts.
Within the Superbrands Romania 2026–2027 Honorary Council, Diana brings valuable expertise in how brands evolve, adapt, and create long-term relevance.
Welcome to the Honorary Council, Diana! 👏
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Each edition of Superbrands is made up of stages, people and moments that help you understand the value of Brands in the market.
From the Brand Study to the work of the Council, from programs to initiatives that gave a voice to the Brands, every step has contributed to this moment.
Today, we gather to celebrate those who continue to inspire, innovate, and make an impact.
And because the great moments deserve to be relived, be sure to follow the broadcast of the Gala Superbrands 2026 next Friday, at 9 PM at TPA.
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We are revealing the trio of our "cleanest" recipients of the Superbrands Slovenia 2026 badge! 👇
👕 Persil
🌸 Silan
🫧 Perwoll
These are the three brands, that for many years have been designing and setting a high level of standards of quality and innovation in the field of care and washing of our laundry.
✨ They set high standards also in the field of branding, which proves the flattering title they share this year: they became Superbrands Slovenia 2026! 🏆
At the same time they prove that there is no competition within Superbrands Slovenia - regardless of which industry the brand comes from, it is subjected to the same criteria as their competitors, cobrands or other brands.
Welcome to the best! ... See MoreSee Less
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⭐ ISQ is a Superbrand! 🔬⚙️
Innovation, safety, and a constant commitment to technical excellence drive industry, sustainability, and progress, day after day. Discover the Brand of Excellence that guarantees the reliability of the future and takes care of the development of those who matter most. 👉 ... See MoreSee Less
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In technology, innovation never stands still. The real challenge is turning it into something people understand, value, and choose over time.
For Simona Panait, this means connecting innovation with everyday consumer experiences through marketing, communication, and brand strategy, helping new technologies become part of people's lives.
Few industries move as fast as technology. Simona brings to the Superbrands Romania 2026-2027 Honorary Council a strong understanding of what helps innovation remain relevant long after the launch moment has passed.
Glad to have you with us on this edition, Simona! 👏
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Superbrands East Africa was proud to partner with Women in Marketing Africa for their Real Talk Debate series in Nairobi 🇰🇪 on June 11th!
The topic: Are global brands truly committed to authentic African representation? 🌍
It is a question that sits close to our work.
Superbrands exists to recognise the brands that earn genuine trust - and trust is built when a brand understands and reflects the people it serves, rather than simply marketing to them.
The strongest brands are not simply seen in Africa.
They are built with it.
A candid and colourful discussion among senior marketing and brand leaders, many thanks to the speakers who participated, and all who attended.
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