Superbrands East Africa - Superbrands | The independent arbiter of branding

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Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.

WHAT IS A SUPERBRAND?

"A Superbrand offers consumers significant emotional and/or physical advantages over it's competitors which (consciously or sub-consciously) consumers want, recognise, and are willing to pay a premium for."

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East Africa CEO Interviews

Here are some interesting insights from some of the Superbrands East Africa brand custodians. To see the interview, click on the video link below: